Title: Activewear Trend Report: What's Hot for 2023
The activewear market continues to explode in popularity and evolve at a rapid pace. With innovative fabrics and functional designs, athletic brands aim to meet consumer demand for clothes that perform during sweaty workouts but also transition effortlessly to casual wear. What are the hottest activewear trends for 2023? Let's break down the must-have styles and features to watch.
High-Waisted Legging Comeback
After a few years dominated by low-rise athletic bottoms, the high-waisted legging is poised for a major comeback. Shoppers crave the tummy control and smoothing effects of a high waistband during exercise. Expect to see high-rise waistbands on leggings, bike shorts and yoga pants in 2023 collections.
Seamless activewear continues to grow in popularity thanks to its comfort and sleek look. Laser cutting and bonding construction eliminates bulky seams on leggings and bras for a flattering silhouette. This also prevents chafing during repetitive motions.
Performance-enhancing fabrics like moisture-wicking material will dominate new activewear releases. Consumers want clothes that dry quickly, fight sweat stains and control odor during intense training sessions.
Neutral Color Palettes
While neons and bold prints aren't going away, look for more earth tones like cream, tan and chocolate brown along with metallics like gold and rose gold. The neutral hues provide versatility from studio to street.
Adjustable straps, removable cups and changeable drawstrings allow you to customize the perfect fit on sports bras and tops for comfort and support.
In summary, adjustable, high-waisted activewear constructed from performance fabrics in neutral yet stylish colors will own the athleisure market this year. Kibra stays ahead of the trends with moisture-wicking leggings, bras and tops ideal for any activity but fashionable enough for everyday wear. Shop the latest collection today!
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