The story of Kibra begins with its founder's visit to the Kibera slum in Nairobi, Kenya, and a conversation with a 13-year-old girl about dreams, family, and freedom. This dialogue sparked a reflection on women's self-realization and the courage to break free from societal constraints, as well as their inherent resilience and strength. KIBRA's mission is to provide bold designs that are both hot and sensual, personalized cuts, and comfortable fabrics in activewear, allowing women to enhance their physical beauty while harnessing their power in sports and urban life.